TruConversion

    Lifetime deal

    Easy funnel tracking and optimization with heatmaps, session recording, and form analytics

    You’ve got your marketing strategy locked down to maximize your campaigns... probably.

    With all those confusing numbers scattered across analytics, spreadsheets, and dashboards, even Count von Count can’t save you. (“2,568 rich media assisted conversions, ah ah...ah?”)

    You need a simple way to track your sales funnel’s performance and optimize it for the higher conversions.

    Introducing TruConversion.

    TL;DR

    Quickly track your funnel performance to find out what’s working and what’s not
    Use optimization tools like heatmaps, session recordings, and form analytics, plus connect with customers using surveys

    At-a-glance

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    Allows Existing Accounts

    Overview

    TruConversion is a funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft your best strategies.

    Intuitive smart funnels from TruConversion give you the scoop on which strategies are actually converting.

    With only a few clicks, you’ll be able to track your funnels, set conversion benchmarks, and find out where you can make a positive impact on your bottom line.

    Even better, the smart funnels are constantly monitoring your funnels so you're not stuck digging through dozens of analytics and spreadsheets.

    Easily track funnels, set benchmarks, and improve strategies with smart funnels!

    With TruConversion, you don't have to waste time guessing where your visitors scroll and click anymore.

    Heatmaps show where your visitors scroll and click the most, so you’ll know exactly where to put compelling content and calls-to-action.

    You can also trigger heatmaps to start collecting data when it matters most by combining them with smart funnels to get meaningful data on critical pages.

    Heatmaps show where people are scrolling and clicking to find out what content matters the most.

    Need more specific information about customer behavior? TruConversion lets you watch session recordings of individual browsing journeys to see where they click and what they skip.

    You can set recordings to trigger based on page activity, cutting down on volume and giving you the most relevant data for analysis.

    That way, you'll be able to see why people are bouncing just before checkout and make the right adjustments to improve your UI/UX. 

    Use session recordings to effectively analyze customer behavior!

    Plus, the form field reports track which fields are getting filled and which ones are increasing bounce rates, so you can optimize lead gen and checkout forms.

    These reports show you the conversion rate, abandonment rate, time on the form, time spent on each field, blank fields, and refill rate—all arranged in easy-to-read charts.

    There’s even the option to filter the data to show results by device for more granular insights, helping you make data-driven decisions.

    Form field reports tell you conversion rates, abandonment rates, refill rates, and more!

    Best of all, you can get direct customer feedback with TruConversion’s micro-surveys. You’ll be able to post a poll anywhere on your site, following almost any action.

    Use the survey builder to create a detailed evaluation of customer satisfaction, net promoter score (NPS), or whatever else comes to mind (e.g., thoughts on olives).

    Both surveys and micro-surveys can be customized to fit your site theme—you can even use micro-surveys to quickly snag opt-ins!

    Surveys and micro-surveys give you the data you need—plus, they’re easy to build!

    Much like the perfect summer outfit, the marketing data you need is technically there—you just have to dig around for it. (Like, literally dig for it.)

    TruConversion lets you easily track your sales funnels and optimize them using heatmaps, session recordings, form field reports, and more.

    Learn the truth about your funnel conversions.

    Get lifetime access to TruConversions today!

    Plans & features

    Deal terms & conditions

    • Lifetime access to TruConversion
    • All future Basic (Tier 1), Plus (Tier 2), or Pro (Tier 3+) Plan updates
    • If Plan name changes, deal will be mapped to the new Plan name with all accompanying updates
    • No codes, no stacking—just choose the plan that's right for you
    • You must activate your license within 60 days of purchase
    • Ability to upgrade or downgrade between 5 license tiers
    • GDPR compliant
    • Previous AppSumo customers who purchased TruConversion can upgrade their license to increase their feature limits
    • Previous AppSumo customers will be grandfathered into the new features
    • Unlimited usage is subject to the TruConversion Fair Use Policy
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    60 day money-back guarantee. Try it out for 2 months to make sure it's right for you!

    Features included in all plans

    • Click map, move map, scroll map, and detail map
    • Share heatmap, download heatmap, and compare heatmap
    • Date range
    • Source of visitor
    • Operating system and browser
    • Campaign
    • Country
    • Smart Funnels features:
    • Visual builder
    • Advanced page targeting
    • Advanced filters
    • Conversion rate recommendations
    • Multiple pages per step
    • Individual page statistics
    • No-code goals
    • Primary conversion rate selector
    • One-click share button

    From the founders

    TruConversion Intro Post

    Sumo-lings!

    We're pumped to be back on AppSumo for Black Friday with our suite of marketing funnel tracking and analytics tools that we have been diligently improving for the last 6 years.


    Marketing is hard enough, so we created TruConversion to help take away all the pain from tracking your campaigns.


    On top of tracking, we’ll finally help you answer that pesky question “Now What?!” with our suite of optimization tools to point you in the right direction.


    TruConversion was designed to make campaign tracking and optimization simple for everyone with advanced features baked in for users that need the extra power (I’m especially proud of how you can slice and dice up our reports with advanced filters :slightly_smiling_face: ).


    WHO IS THIS DEAL FOR


    If you’re responsible for making the cash register ring or the lead…register… TruConversion will be your best friend.


    I’m talking marketing managers, product marketers, email marketers, marketing agencies, paid media managers, etc…If you own a performance based metric, then you’ve got to jump on this deal.


    WHY TRUCONVERSION?


    TruConversion was built by marketers for marketers (well the developers actually did the building, but you get it).


    One of my biggest gripes with optimization tools was that they were very one-and-done.


    Have you ever run a campaign that underperformed and you just WISHED you remembered to turn recordings or heatmaps on?


    TruConversion was designed so that all of our tools work together and you can automatically trigger the optimization tools based off of funnel performance.


    Even better no more drowning in a sea of numbers in an analytics suite, we let you set the terms for your funnel and you get the accurate data you need without the noise.


    Other cool stuff TruConversion does that other apps don’t or does better:


    - Funnel conversion rate recommendations


    - Visual funnel tracking tool with on page goals


    - Session recordings based on events and not just URLs (get more recordings that matter)


    - Live page element selector for the non-technical


    - Detailed form analytics and tracking


    - Triggering heatmaps and session recordings to start based on performance & save pageviews each and every month


    - Advanced filtering that will redraw your heatmaps and get you detailed insights in all of our tools


    We believe that funnel tracking is so essential we wanted to make sure every Sumo-ling could get funnel tracking that just flat out works.


    See you on the inside!

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